Public Relations and Marketing

The members of the department of Public Relations are working in close cooperation with the employees of the ESB Business School to convey a positive and professional image of the ESB.

Specific aim of PR is to sustain or even increase the high level, quality and number of applicants looking to study at the ESB Business School.

To achieve all this PR is organizing a variety of activities e.g.:

• Planning and organisation of University fairs and information days at schools
• Social Media: Facebook, Twitter, StudiVZ
• Writing articles for regional and national press and websites
• Sending out of ESB students to their old high schools (ESB ambassadors)
• Interviews for students and alumni to control and maintain the quality of the programme and the importance of PR activities