Loyalty Partner GmbH specialises in customer management and operates PAYBACK, Germany’s most successful multi-partner loyalty programme. Since its launch in March 2000, PAYBACK has become market leader in Germany with two thirds of all households now owning a PAYBACK card.

In addition to PAYBACK, Loyalty Partner acts as a full-service provider and offers a comprehensive range of services for customer management. These include everything from CRM consulting to the development, implementation and operation of complete solutions.

Loyalty Partner was founded in 1998 by Alexander Rittweger. Together with Joachim Bellinghoven (CIO), Martin Hollenhorst (CFO) and Steve Gray (CCO), he is today in charge of a company with offices in Munich, Dusseldorf, London and Paris and a workforce of approximately 500. 

Loyalty Partner GmbH