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Programme Structure & Content

Order of study

The programme is systematically designed so that working life and master’s course can be combined in parallel. During the first three semesters eight blocks of lectures take place as classes requiring attendance at ESB Business School, Reutlingen University. A block of lectures lasts two weeks, usually Monday to Thursday. This means that you spend a total of 64 attendance days on campus. These include all examination dates. In the fourth semester you write your master’s thesis.  

Focal points

The International Retail Management master’s programme integrates theory and practice at the highest level. During the attendance phase the emphasis is on practical questions. At the same time you work on projects from real business contexts. This provides an ideal combination of learning and practising that fits in with your day-to-day work. In a direct dialogue with lecturers you can develop new ideas and suggestions for your profession.

Modules in the 1st to 3rd semester 

General Management:

  • Human Resources Management
  • Quantitative Methods
  • Accounting and Finance
  • Marketing Research and Consulting
  • Trends in International Management
  • Strategic Management

Retail-specific Management:

  • Retail Management
  • Consumer Goods Marketing
  • International Supply Chain Management
  • Sales Management
  • Trends in Retail Management
  • Practical Business and Retail Studies (with excursions to companies)

Leadership Skills:

  • Negotiation Techniques
  • Presentation, Moderation, Charisma, Leadership
  • Intercultural Management

Project-based Learning:

  • Project Management
  • Applied Project Management

Modules in the 4th semester

Thesis Module:

  • Scientific Methods
  • Master Thesis



The International Retail Management programme is offered in cooperation with the Knowledge Foundation @ Reutlingen University (KFRU). The KFRU is the further education foundation of Reutlingen University. The programme leads to a degree from Reutlingen University within the framework of the regulations of examinations for external students. The lectures are organised by the KFRU and professors from ESB Business School, professors from Reutlingen University and from external experts. The programme is subject to the quality standards of ESB Business School.