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Hazel Grünewald

Prof. Dr. Hazel GrünewaldOrganisational Behaviour

Office Hours: by appointment - online

ESB profile page

Building 17
Room 005
Tel. +49 7121 271 3074
Send Mail »

Role and Responsibilities
  • International Relations Officer for the Industrial Engineering degree programmes (Bachelor programmes) and MBA
  • Languages Officer for the Industrial Engineering degree programmes
Focus of Lectures
  • Organisational behaviour & leadership
  • Cross-disciplinary simulations & online learning
  • Managing global teams
  • International negotiations
  • Intercultural business communication
  • Diversity management
Current Research Projects
  • Professorin für Organisational Behaviour an der ESB Business School
  • Global Training Program Manager, Sofia, Bulgarien (Hewlett-Packard Global Delivery Bulgaria Center EOOD)
  • Corporate Training Manager, Sofia, Bulgarien (Aplus.Net)
  • HR Expert in Global Training and Development / International Management Development - MANN+HUMMEL GmbH
  • Freelance Communications Trainer, Germany-wide client base e.g. Bosch, Siemens, Carl Zeiss, Boston Consulting, Ernst & Young


  • GrünewaldH. and Bradbury, A. (2004). PONS GET (Global English Training) Classroom Book and Trainer’s Notes for B1 intermediate. Klett Verlag.


Book chapters:

  • Taschner, A., & Gruenewald, H. (2021). Digitalization in global supply chain operations. In E. Sweeney, & D. Waters (Eds.), Global Logistics: New Directions in Supply Chain Management, (pp. 358-381). Kogan Page.
  • Grünewald, H., Kneip, P., & Kozica, A. (2019). The Use of Gamification in Workplace Learning to Encourage Employee Motivation and Engagement. In V. Hammler Kenon, & S. Vasant Palsole (Eds.), The Wiley Handbook of Global Workplace Learning, (pp. 557-575). John Wiley & Sons.
  • Corlett, J. & Grünewald, H. (2017). Implementing Internationalised Curricula. In H. Casper-Hehne, & T. Reiffenrath (Ed.), Internationalisierung der Curricula, (pp. 168-185). Bertelsmann Verlag.
  • Grünewald, H., (2015). Quality-oriented selection of university partnerships – ESB Business School’s selection matrix. In S. Fuchs (Ed.), Building upon international success, The HRK-Audit „Internationalisation of Universities“ – Advancing Strategic Internationalisation, (pp. 36-37). German Rectors' Conference
  • Grünewald, H., (2015). Qualitätsorientierte Auswahl von Hochschulpartnerschaften. Der Kriterienkatalog der ESB Business School. In T. Böhm et al. (Eds.), Auf internationale Erfolge aufbauen: Beispiele guter Internationalisierungspraxis an deutschen Hochschulen, Hochschulrektorenkonferenz HRK-Audit „Internationalisierung der Hochschulen“ und Internationale Abteilung, (pp. 46-47). Hochschulrektorenkonferenz.
  • Gruenewald, H., (2011). Diversity Management – von Wertschätzung zur Wertschöpfung. Lebenslinien Diversity an der Hochschule Reutlingen, (pp.. 6-7). Hochschule Reutlingen.
  • Gruenewald, H., (2010). What is academic writing? Developing paragraphs, definitions, classification, exemplification; Developing a thesis statement; Graphs, charts & tables. In D. Mackevett et al. (Eds.). Academic Writing C1. Teaching Guide. Cornelsen Verlag. ISBN: 978-3-87520-315-9.
  • Gruenewald, H., (2010). Developing a Thesis Statement. In F. Lauterbach et al. (Eds.), Academic Writing C1. [Online Learning Modules]. Cornelsen Verlag. ISBN: 978-3-87520-307-4.
  • Gruenewald, H., (2003). Evgenii L’vovich Shvarts (1896-1958), In C. Ryder, (Ed.), Dictionary of Literary Biography, vol 272: Russian Prose Writers Between the World Wars, (pp. 409-418).





  • Grünewald, H., Sweeney, E. & Taschner, A. (2020). An empirical investigation into the impact of digitalization on global supply chains [Conference presentation]. e-LRN Special Web Conference: Sustainable and resilient supply chains during crises. 9 - 11 September 2020, Cardiff University
  • Grünewald, H. (2020). Ecosystem for Sustainable Development: Dealing with Collaboration Challenges and Opportunities [Conference presentation]. 5th ICMEM 2020, 3-5 August, 2020, Bandung, West Java, Indonesia
  • Grünewald, H. (2019). Praxisbeispiel: Internationalisierungsmaßnahmen an der ESB Business School [Konferenzbeitrag]. Wirkungsanalyse von Internationalisierungsmaßnahmen - DAAD, 5-6 November, 2019, Bonn, Germany
  • Grünewald, H. (2019). Internationalising curricula: diverse approaches [Konferenzbeitrag]. 17th Annual BMDA Conference: Cultural Sensitivity and Local Contribution in Business and Education, 3-5 April, 2019, Casablanca, Africa
  • Grünewald, H. (2019). Master of ceremony. 3rd International Business Engineering Conference (IBEC), Reutlingen University, 11 November, 2019, Reutlingen, Germany
  • Brumme, H. and H. Grünewald (2018). Key technologies and their impact on the current business and academic environment: The human being and industry 4.0 [Keynote speech]. 2nd International Business Engineering Conference (IBEC): Business Engineering and Industry 4.0 in a Global Economy. 9 -10 August. Bali, Indonesia
  • Grünewald, H.  (2018). Aligning business engineering education with contemporary industry [Conference presentation], Business Engineering and Industry 4.0 in a Global Economy. 9 -10 August. Bali, Indonesia
  • Grünewald, H. (2018). Developing Self-Efficacy in Education: The Game Is On [TEDx presentation], TEDxUMPahang – YouTube, available at 
  • Grünewald, H. (2018). Developing Self-Efficacy in Education [Keynote speech]. 3rd postgraduate colloquium, FIM Universiti Malaysia Pahang, 4-5 July, 2018, Kuantan, Malaysia
  • Grünewald, H. (2016). Implementing meaningful criteria [Conference presentation]. "Internationalisierung der Curricula an Hochschulen" (01.-03.11.2016), 03.11.2016, Göttingen.
  • Cheng, J., Greiner, P., Grünewald, H. & Matsekh-Ukrayinskyy, L. (2017). Curriculum Design for the German Language Class in the Double-Degree Programme Business Engineering [Konferenzbeitrag]. International Conference on Humanities, Language, Culture & Business (2nd ICoHLCB). Cameron Highlands, Pahang, Malaysia, 22-23 April 2017. eISBN: 978-967-14835-1-0
  • Grünewald, H. (2015). Quest 3C – Playing with Seamless and Disruptive Learning in an Interdisciplinary Setting [Konferenzbeitrag]. 4. Lehr-/Lernkonferenz im Rahmen des Programms „Fellowships für Innovationen in der Hochschullehre“ zum Thema „Smart Teaching – Better Learning! Digitales Lehren und Lernen an Hochschulen“, 29.10.2015, Berlin.
  • Grünewald, H. und Greiner, P., (2014). Quest 3C: an integrative simulation game used to encourage cross-disciplinary thinking and action [Konferenzbeitrag]. 12th Annual BMDA Conference “A Successful 21st Century Organization”. 7 - 9  May 2014. Riga, Latvia.
  • Grünewald, H. und Moser, M., (2014). QUEST 3C - Kooperation, Kommunikation, Präsentation ohne Grenzen [Konferenzbeitrag]. 6th Informatics Inside „Human-Centred Computing“. 30th April 2014. Reutlingen, Germany. ISBN 978-3-00-045427-1 (ONLINE). Available at:
  • Grünewald, H. (2014). Quest 3C: Kooperation, Kommunikation, Präsentation ohne Grenzen [Konferenzbeitrag]. Fellowtreffen im Rahmen des Fellowship für Innovationen in der Hochschullehre, 07.02 bis 08.02.2014, Stifterverband für die Deutsche Wissenschaft, Strätlingshof Bochum.
  • Grünewald, H., (2013). Quality assurance and the rationale behind internationalisation. The case of ESB Business School, Reutlingen University [Conference presentation]. Internationalisation in Higher Education ConferencePrague, Czech Republic on the 25 - 26.04.2013.
  • Grünewald, H. (2012). Qualitätsmanagement und Internationalisierung [Konferenzbeitrag]. HRK-Konferenz - Erfolgreich internationalisieren!Internationalität von Hochschulen erheben, bewerten und weiterentwickeln. 11. – 12. Dezember 2012. Bonn, Deutschland.