Prof. Roland H. Heger

Prof. Roland H. Heger, PhDInternational Business Administration: Analytics & Simulations, Marketing & Sourcing

Office Hours: Thursday 13:30 to 14:30

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Building 17
Room 119
Tel. +49 7121 271 6012
Fax +49 7121 271 90 6012
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Role and Responsibilities

Country appointee for PSU in Portland, Oregon, USA, and SPbPU, St Petersburg, Russia in the MSc programmes International Business Development (IBD), and International Accounting, Controlling and Taxation (IACT)

Focus of Lectures
  • International business segment analyses and corporate projects
  • Multivariate data analyses, e.g. ‚Conjoint Analysis‘
  • Research methods, in particular statistics
  • Systems analyses and innovative software technologies in business administration
  • Marketing, market research
  • Sourcing and Supply Chain Management (SCM)
  • International business simulations
Research Topics
  • Pricing behaviour and management
  • International corporate communications
  • Digitization of functions, business areas, and divisions
  • Digital assistants (Bots) as intelligent helpers in marketing and purchasing
  • Integration of ethics in artificial intelligent (AI) systems (participation in the Federal Government "Standardization Roadmap AI"; presentation of results in autumn 2020)
  • Prof. Dr. Roland Heger, ESB Business School, is still looking for people to take part in his research in the field of digital assistants.  The study will be conducted as an online survey with the help of an external service provider, Rogator AG, and its online software.
Current Research Projects
  • Digital assistants in selected industrial sectors and application areas
  • Participation in the "Standardization Roadmap AI" of the Federal Government; presentation of first results in fall 2020
Vita
  • Graduate in Business Administration (Diplom-Kaufmann) at Mannheim University
  • PMI Treuhand (now KPMG) in Frankfurt/M.: Audit and tax services, business consulting with a banking focus, including review of financial innovations, IT systems audits, co-development of software system Abacus
  • PhD in "Systems Science: Business Administration" at Portland State University in Portland, Oregon. Improvement of measurement of customer value decisions with the help of conjoint analysis and innovative software approaches (i.e. fuzzy logic). Gave lectures in "International Marketing".
  • Marketing planning/in-house projects/strategy for the board of Kodak AG in Stuttgart
  • Appointed professor of "Allgemeine Betriebswirtschaftslehre mit den Schwerpunkten Marketing und Marktforschung" (General Business Administration with the focus on marketing and market research) at Reutlingen University
  • Founder and director of Steinbeis-Transferzentrum Unternehmensentwicklung (Steinbeis Transfer Center Corporate Development)
  • Member of various professional associations, steering committees and advisory boards

The complete vita of Prof. Dr Heger is available here.