11.02.2019 | BSc International Management Double Degree (IMX), ESB Topnews

Flat out!

Preparations for the ESB Cycling for Charity tour 2019 are running at full speed

Das Relay-Team 2019 trainiert fleißig für die große Spendenradtour.
Das Relay-Team 2019 trainiert fleißig für die große Spendenradtour.

By: Mathea Bernhardt

Planning for the “Relay” / ESB Cycling for Charity tour 2019 is well underway. For the 16th time students from the International Management Double Degree (IMX) Bachelor programme are organising the cycling tour.  

With great dedication the organisation team composed of six students is in charge of sponsor acquisition, route planning, communication and the organisation of events. They are supported by six “commitment places“, i.e. candidates who made it into the team because of their motivation and skills in the areas of fitness, website design, film editing, logistics, PR and social media.

Destination: Majorca
On 22 March the 32-member relay team will set out from Reutlingen to cycle over 1,600 kilometres in 15 days all the way to Majorca. There the International Business Weekend (IBWE) is taking place at the end of March, an annual get-together of the students from all IMX partner universities and the traditional destination of the Cycling for Charity tour. 
“The route goes from Germany via Switzerland to France and on to Barcelona. From there we will cross by ferry to Majorca. To be fully prepared as a team for this challenge we meet two or three times a week for spinning training where we work up a proper sweat”, says team member Patricia Hornstein.    

Cycling for a good cause 
As always, “Relay” is again not only about sport, fun and team spirit but primarily about the good cause: the proceeds from the tour and the many charity activities in the run-up will go to the Reutlingen Integramus Association (Integramus e.V.) which supports projects in Africa as well as to the Tübingen Association for Children with Cancer (Förderverein für krebskranke Kinder Tübingen e.V.). 
The students raise most of the donations in the course of the so called Fundraising Challenge. The principle is that students collect as many donations as possible within a specified period and in this way attain a place in the relay team.“When the Challenge ended in December our team was complete. Everyone is highly motivated and we have managed to break the fundraising challenge record: we have already collected donations and contributions from sponsors amounting to a total of almost 30,000 euros”, says ESB cyclist Mathea Bernhardt. A boost in motivation for the hardworking fundraisers was undoubtedly the chance to visit the two partner associations in November and December when the students learned more about the projects which will be supported with their funds.

Fundraising campaigns from Beerpong to the Christmas market 
In addition to the Fundraising Challenge the students organised a lot more activities in aid of the good cause. Mathea Bernhardt reports: “Last semester we organised a lot of events in the town and on our campus to publicise our project and collect more donations. Professor Dr Conrads‘ entertaining charity lecture delighted the audience of students from different degree programmes. At our Beerpong tournament in CaRe we raised more than 600 euros and at the Christmas markets at the university and in Reutlingen’s town centre we raised funds by selling waffles, mulled wine and jams. Over the next few weeks two big events are coming up in the town centres of Tübingen (2 March 2019) and Reutlingen (16 March 2019) where we will continue to present our project to the public. In addition to a raffle and a wheel of fortune, entertainment is guaranteed by dance performances, music and a lot of surprises.” 

Prominent patron: World Cup Champion Matthias Ginter 
It must have been highly motivating for the team when Matthias Ginter agreed to be this year’s Relay patron: “We are delighted to announce that the Matthias-Ginter-Foundation of World Cup Champion Matthias Ginter and his wife Christina Ginter have assumed the patronage of this year’s tour. We got to know them at a meeting on 4 February“, says Florian Schällig, adding: “We are eager to see what next semester will bring and are looking forward to an exciting time!”   

More about Relay / Cycling for Charity:  
Since this year the Relay / ESB Cycling for Charity has a new website – a big project that was realised entirely by the participating students: www.esb-cyclingforcharity.com