26.02.2019 | ESB Topnews, MSc International Management

Thinking outside the box

Master International Management students take part in a Design Thinking workshop at Bosch

Studierende der ESB Business School auf Exkursion bei der Robert Bosch GmbH. / ESB students visit Bosch.
Studierende der ESB Business School auf Exkursion bei der Robert Bosch GmbH. / ESB students visit Bosch.

Personnel training and development has been and still remains an important issue for companies of all types and sizes. A rather new method of showing participants ways to refresh their ability to think outside-the-box is known as Design Thinking.

This is basically an iterative process that seeks to understand a user and to create a high-quality user experience. At Robert Bosch GmbH, this solution-based approach is used to solve problems, to understand the user, to challenge assumptions and to redefine problems. The hands-on method can result in identifying alternative strategies or completely new solutions.

During their recent visit to the Bosch Power Tools plant in Leinfelden-Echterdingen, the ESB Master International Management (MIM) class had the opportunity to gain a sneak peek at the company’s Design Thinking process.

They gained insight into emphasising the pains of users, defining the problem, ideating a possible solution and prototyping using such things as Lego and play dough. The workshop leaders, Erika Moor and Ilona Dieval-Lozache, were Bosch employees, who have been specially trained to carry out these Design Thinking workshops.

The workshop was a real hit with the MIM students who felt the experience had introduced them to new ways of thinking and heightened their interest in entrepreneurship.