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Research Projects

What it Takes to Become a Digital Product Company
FASY funding of ESB Business School

Members:

  • Prof. Dr. Martin Mocker (ESB Business School, Reutlingen University)
  • Prof. Dr. Daniel Simonovich (Insead Business School)
  • Ainara Novales ( ESB Business School, Reutlingen University)
  • Prof. Dr. Eric van Heck (Rotterdam School of Management, Erasmus University) 

Climate-friendly commute

Research of incentives for climate-friendly communte in the German-Swiss border region
Project partners: Hochschule Offenburg, Hochschule Nordwestschweiz, ABB, Hochrheinkommission
Funding: InterReg

The Interplay of Personal Selling and Direct Marketing – An Empirical Study

Förderung: Innovationskreis Marketing e. V.

Members:

  • Prof. Dr. Oliver Götz (ESB Business School, Reutlingen University)
  • Prof. Dr. Ann-Kristin Hölter (HSBA Hamburg School of Business Administration)
  • Katharina Knoll (ESB Business School, Reutlingen University)

Culture of Innovation in Global Clusters

Members:

  • Prof. Dr. Christina Kühnl (ESB Business School, Reutlingen University)
  • Prof. Gerald J. Tellis, PhD (USC Marshall School of Business)

Digital Culture of Innovation
FASY funding of ESB Business School

Members:

  • Prof. Dr. Christina Kühnl (ESB Business School, Reutlingen University)
  • Prof. Dr. Clemens van Dinther (ESB Business School, Reutlingen University)
  • Dr. Gerald Blessing ( ESB Business School, Reutlingen University)

Digital Transformation of the Marketing Organisation

Members:

  • Prof. Dr. Christina Kühnl (ESB Business School, Reutlingen University)
  • Prof. Dr. Christian Homburg (University of Mannheim)
  • Dominik Wielgos (University of Mannheim)

The Interplay of Personal Selling and Direct Marketing – An Empirical Study
Funding: Innovationskreis Marketing e. V.

Members:

  • Dr. Oliver Götz (ESB Business School, Reutlingen University)
  • Dr. Ann-Kristin Hölter (HSBA Hamburg School of Business Administration
  • Katharina Knoll (ESB Business School, Reutlingen University)