17.09.2018 | BSc International Logistics and Operations Management (IOLM), BSc Production Management (PM), MSc Operations Management

Business Engineering and Industry 4.0 in a Global Economy

Experts from around the globe met at the International Business Engineering Conference in Bali

By: Lena Jauernig

How can companies succeed in an environment that is marked by increasing digitisation, a globalisation of supply chains and increasing complexity in business relations? And how does business engineering as a cross-disciplinary approach help businesses deal with this situation?

At the International Business Engineering Conference (IBEC) that took place in Bali, Indonesia from 9 to 10 August 2018, around 60 experts from all over the globe came together to discuss these questions.

The event was organised by the International Association of Business Engineering Professionals (IABEP), a new network founded by ESB Business School in cooperation with partners from Europe, South East Asia and around the globe. IABEP aims to promote a future-oriented professional education in the field of business engineering and business studies with a technical specialisation.

After they had already successfully organised an International Business Engineering Conference in 2016, IABEP partners decided to launch a second edition of the event in 2018. “The IBEC conference is the perfect platform for exchange of information, knowledge and needs among corporate, academic and government representatives in the field of business engineering. Against the backdrop of the rapidly developing economy in South East Asia, such an exchange is critical”, according to Prof. Dr. Nur Budi Mulyono, Lecturer at School of Business and Management, Institut Teknologi.

The IBEC conference 2018 was opened by I Made Mangku Pastika, Governor of Bali. In his keynote speech, he emphasised the significance of industry 4.0 concepts for Balinese tourism.

Prof. Dr. Hendrik Brumme, President of Reutlingen University, together with his colleague Prof. Dr. Hazel Grünewald then went on to share their views on how key technologies impact the current business and academic environment. An important point that was highlighted is the critical role human beings play in the fourth industrial revolution, whether as managers, employees, customers or general stakeholders. Their speech was followed by a panel discussion of academic and business professionals.

On the second conference day, a series of workshops shed light on various aspects of the potentials of business engineering in the age of Industry 4.0. Topics ranged from Business Models and Processes to Automation and Robotics, from Supply Chain Management to Artificial Intelligence and Data Analytics. Experts from Germany, Indonesia, Malaysia, UK and USA provided input on the latest developments in their field.

Prof. Dr. Andreas Taschner, Dean of ESB Business School and Chairman of the IABEP association reflects on his conference participation: “The complex problems that business engineers are faced with cannot be discussed in a short paper presentation only. As all IABEP partners share the goal of being practice-oriented and business-relevant, the workshop format at IBEC provided the ideal framework for an in-depth exchange between business representatives and scholars. We have learned a lot about what keeps companies in the region up at night and what kind of solutions and support they are looking for.”

The conference organisation was managed by Indonesian IABEP partner School of Business and Management, Institut Teknologi Bandung (ITB). “One personal highlight for me was certainly the unmatched hospitality of our ITB colleagues and the perfect conference organisation on site. This was the best advertising IABEP could hope for”, stated Taschner.

While this year`s IBEC conference has closed successfully, the IABEP partners will not lean back now: “Longer-lasting relationships need to be established, the ideas exchanged during the workshop need to be translated into projects and joint initiatives. The work actually starts now”, says Taschner.