09.05.2018 | BSc International Business, BSc International Business (IB)

Guest lecturers from Finland, Ireland and the Netherlands

Bachelor International Business: International block seminar week

By: Jula-Marei Finger

During the tenth international block seminar of the study programme B.Sc. International Business both new and well-known faces were to be seen at ESB Business School at Reutlingen University. From the 9th until the 13th April our guest lecturers Nico Koomen from HAN University of Applied Sciences in the Netherlands, Maria Haukka from Haaga-Helia University of Applied Sciences, Finland, and Ivon Lusseault from ETAS GmbH Stuttgart, gave seminars in the electives for students in their 5th semester of the BSc International Business programme.

While Mrs. Haukka and Mr. Koomen regularly hold their seminar at ESB Business School, Mr. Lusseault was our guest for the first time, further broadening the international teaching community at ESB. He grew up and studied in France. Now our students could benefit from his longtime professional experience as Strategic Marketing Manager.

In addition to the international experience our students gain during their study or internship abroad, the block seminar week is an excellent opportunity to bring internationalisation to the campus. Students gain valuable, fresh insight into current international developments in education and business, inspiring an international thought-provoking environment.

Whilst Mrs. Haukka gave our students new input through lectures and interactive case studies in the field of “Leadership”, Mr. Koomen had the students play an “Investment Game” and lectured about up-to-date topics in the area of “Portfolio Management”. Mr. Lusseault enhanced the students’ knowledge in the subject “How to design winning products and business modules”.

The block seminar week is a highlight of the semester. In addition to teaching, the guest lecturers also have the opportunity to get to know the region and the Swabian cuisine. The next block seminar week will take place in October 2018.