28.06.2018 | ESB Topnews, MSc Operations Management, BSc International Business (IB)

International input for teaching and research

Guests from London and Melbourne

Internationaler Input aus England und Australien: Prof. Dr. Michel Charifzadeh und Prof. Dr. Oliver Götz mit den Gästen Fatimah Khan und Prof. Dr. Zahirul Hoque. / International guests from England and Australia: Prof. Dr. Michel Charifzadeh, Prof. Dr. Oliver Götz together with the guests Fatimah Khan and Prof. Dr. Zahirul Hoque.
Internationaler Input aus England und Australien: Prof. Dr. Michel Charifzadeh und Prof. Dr. Oliver Götz mit den Gästen Fatimah Khan und Prof. Dr. Zahirul Hoque. / International guests from England and Australia: Prof. Dr. Michel Charifzadeh, Prof. Dr. Oliver Götz together with the guests Fatimah Khan and Prof. Dr. Zahirul Hoque.

By: Lena Jauernig

The Reutlingen campus is truly international at many levels. One example: Up to 50 percent of all students in the Bachelor International Business (IB) come from abroad. Furthermore, guest lecturers and professors from abroad provide a global perspective for students in the IB programme as well as in the other programmes offered by the faculty ESB Business School. Two guests from two very different corners of the world recently provided international input in the areas of teaching and research. 

Bachelor International Business and Master Operations Management: Research fellow and guest lecturer Zahirul Hoque from Australia
Prof. Dr. Zahirul Hoque came all the way from Australia to Reutlingen as a research fellow. He is currently in Reutlingen as part of the International Guest Lecturer Programme run by ESB Business School. Prof. Dr. Hoque and ESB Prof. Dr. Michel Charifzadeh aim to advance research cooperation and seek joint publications in the field of management accounting and integrated reporting.

"Reutlingen is an attractive research location, with so many global corporations headquartered in the region," says Hoque, who is a professor at LaTrobe University, Melbourne, Australia. Hoque is an internationally recognized researcher in the field of public sector accounting and editor-in-chief of the prestigious “Journal of Accounting & Organizational Change”. In addition, he works in the editorial offices of other magazines and has published over 50 articles in scientific journals, various book chapters, two anthologies and two books.

During his time at ESB Business School, Hoque shared his publishing experiences with professors and academic staff in Reutlingen: In May, he held a speech on publishing in scientific journals.

ESB students also benefit from Hoque's expertise: In the Master Operations Management, he held the seminar "Management Accounting in a Manufacturing Environment", in which students got to know many Australian case studies.

Prof. Dr. Hoque's stay is scheduled for two months. He will leave Reutlingen at the end of June. "I really like it here on campus, especially since the colleagues from ESB are very supportive," says Hoque.

Bachelor International Business: Guest lecturer Fatimah Khan from England
Fatimah Khan is a lecturer in marketing and strategy at the Regent’s University, London. She specialises in Advertising, Marketing, Social Media, Digital Marketing, Social Marketing, Services Marketing and Employability Skills.

During her stay at ESB Business School in May 2018, she served as guest lecturer on “Social Media Marketing”, following the invitation of ESB professor Dr. Oliver Götz.

The course sessions aimed at analysing the foundations and key concepts of social media marketing, evaluating different social media actions, and highlighting the importance of customer engagement in social media marketing.

Fatima Khan’ s stay in Reutlingen was supported by the Erasmus+ Staff Mobility Programme.