ESB team wins Würth’s "Future Logistics Competition"

By Jessica Stepanek

Tobias Lenhart, Timo Pischzan, Dennis Taebel and Jan Wezel, students in their 3rd semester of Master Operations Management at ESB Business School succeeded in convincing the jury at the competition. Out of a total of 9 student teams, three groups of ESB students took part. Organisers Würth commented: “We were delighted to receive so many applications from ESB students for the competition. In fact, in the end three ESB teams, together with six other teams from Germany, Austria and Switzerland, managed to take part in the competition! The winning team designed an excellent concept for a pay-by-use platform for machines and can now go to Tokyo. The four students did an outstanding job and we look forward to remaining in contact with them.”

The prize, a trip to the 2020 Olympic Games in Tokyo is well deserved: The students’ task was to develop a business model for a start-up logistics company at Würth in Schwäbisch Hall from 17 to 19 October 2019. The creative process included the analysis of current and future problems in logistics, the development of business opportunities and a final (8-minute) pitch before a jury. The students were supported and assisted by employees of the Würth Company. “The whole atmosphere during the Future Logistics Competition was unique. The pleasant working environment in the Fassfabrik (former barrel factory), the support from the Würth employees and coaches, the freedom we were given to work on the topics and the entire supporting programme of the event. Thus we, as a team, had the opportunity to reflect freely and creatively on novel concepts and solutions“, remembers Jan Wezel.

A viable business concept cannot simply be developed alongside everyday activities. The participants particularly appreciated the special setting of the Future Logistics Competition: “The innovative and inspiring working environment together with the motivated participants in the event allowed us to immerse ourselves in the world of tomorrow’s logistics. Since many strong teams took part in the competition, I am very proud of our joint achievement and of winning the trip to Tokyo with our attitude and concept,“ says Timo Pischzan. The experience has forged a bond between the participants: “Developing a common vision as a team and transforming it into a business model challenged us, but also moved us closer together and was also  a lot of fun“, Dennis Taebel is pleased to say, certainly with regard to the upcoming trip to Tokyo together with his teammates.