Doing Business in Afrika - Business Meets Science

The DBA Research Unit at the ESB Business School in cooperation with the Institute for Emerging Markets (IEM) at the IHK Reutlingen invites company representatives and economic experts to Reutlingen for the Doing Business in Africa – Business Meets Science conference.

The conference is unusual in bringing academics and directors together to provide input on operational issues and have a direct exchange.

With a top-class keynote and six programme modules – for instance on market entry, operational activities or China’s engagement in Africa – the conference offers a practical occasion for companies as well as networking opportunities. You can select two of the following programme modules.

Module I:

• "Dealing with Skilled Labour Shortage: HR Priority and Retention Strategies" by Dr. Yetunde Anibaba (Lagos Business School, Nigeria) and Maryann Somtochukwu (Giesecke + Deviant, Nigeria)
• "Entering African Markets: Finding Tailored Strategies" by Prof. Dr. Richard Afriyie Owusu (Linnaeus University, Sweden) and Axel Stolz (Kärcher, Germany)
• "Understanding China in Africa: Implications for German Companies" by Dr. Simon Züfle (ESB Business School, Germany) and Jörn Seitz (Gauff, Germany)

Module II:

• "Running a Successful Business Partnership in Africa" by Prof. Dr. Philipp von Carlowitz (ESB Business School, Germany) and Business Input (tbd.)
• "Operating an Efficient Last Mile Distribution under Difficult Conditions" by Prof. Dr. Emanuel Kodzi (Rollins University, USA) and Sarah Johnson (Revivo, Kenya)
• "Making Sense of AfCFTA: Implications for Business" by Prof. Dr. Rainer Thiele (Kiel Institute for the World Economy, Germany) and Johannes Wetzel (STIHL, Germany)

The all-day event takes place on 22 April 2024 at IHK Reutlingen. The conference language is English.

Target group
Directors, management throughout the supply chain, regional sales managers, internationalisation managers, export managers and Africa managers.

Any questions?

If you have any questions about the programme please contact us at dba@reutlingen-universes.de or for any other questions contact Alexander Sicking, business-scout@reutlingen.ihk.de, +49 7121 201 189.

Programme and Registration