Nach Vereinbarung

• Ressortleiter Marketing & Public Relations

• Sustainable Technologies
• e-Health
• IS Adoption
• Digital Entrepreneurship
• E-Energy
• Motivational Psychology

• seit 2021: Professor für Digitales Marketing und Geschäftsinnovation an der ESB Business School der Hochschule Reutlingen
• 09/2019-08/2021: Professor für Allgemeine Betriebswirtschaftslehre an der Hochschule Pforzheim
• 2014-2021: Dozent und Lehrbeauftragter u.a. an der Universität Augsburg, der Universität Mannheim, TU Darmstadt und der DHBW Karlsruhe
• 05/2013-08/2019: Director/Mitglied der Geschäftsleitung bei Booz&Co./Strategy&
• 12/2009-11/2012: Externer Doktorand am Lehrstuhl von Prof. Dr. Daniel Veit in Kooperation mit der EnBW Regional AG und Promotion zum Dr. rer. pol.
• 04/2005-07/2009: Studium der Betriebswirtschafslehre an der Universität Mannheim

Beitrag in Zeitschriften:

Wunderlich, P., Veit, D., & Sarker, S. (2019). Adoption of Sustainable Technologies: A Mixed-Methods Study of German Households. Mis Quarterly, 43 (2), 673-691. doi: 10.25300/MISQ/2019/12112 

Wunderlich, P., Kranz, J., Totzek, D., Veit, D., & Picot, A. (2013). The Impact of Endogenous Motivations on Adoption of IT-Enabled Services: The Case of Transformative Services in the Energy Sector,. Journal of Service Research, 16 (3), 356-371. doi:https://doi.org/10.1177/1094670512474841.  

Buch/Monographie/EBook:

Wunderlich, P. (2012). Green Information Systems in the Residential Sector An Examination of the Determinants of Smart Meter Adoption. Springer.

Beitrag in Tagungsband:

Andraschko, Lars, Wunderlich, Philipp, Sarker, Saonee, & Veit, Daniel (2022). Exploring the behavioral sprouts of smart home farming. Roman Beck, Dana Petcu, Marin Fotache (Eds.), Proceedings: European Conference on Information Systems (ECIS) 2022, 18-24 June 2022, Timisoara, Romania (p. RIP 26). New York, NY: AISeL.
PDF | BibTeX | RIS | URL

Andraschko, Lars; Wunderlich, Philipp; Veit, Daniel; and Sarker, Saonee, "Towards a Taxonomy of Smart Home Technology: A Preliminary Understanding" (2021). ICIS 2021 Proceedings. 7.
https://aisel.aisnet.org/icis2021/is_sustain/is_sustain/7

Steininger, D., Wunderlich, P., & Pohl, F. (2013). Exploring Competitive Advantage of Social Networking Sites: A Business Model Perspective., ECIS 2013 Proceedings. 

Walther, S., Sarker, S., Sedera, D., Otto, B., & Wunderlich, P. (2013). Exploring Subscription Renewal Intention of Operational Cloud Enterprise Systems - A Stakeholder Perspective (Winner of the AMCIS 2013 Best Paper Award)., Proceedings of the 19th Americas Conference on the Information Systems (AMCIS). 

Wunderlich, P., Kranz, J., & Veit, D. (2013). Beyond Carrot - and - Stick: How Values and Endgenous Motivations Affect Residential Green IS Adoption., Proceedings of the 34th International Conference on Information Systems (ICIS). 

Wunderlich, P., Sarker, S., & Veit, D. (2012). Green IS in the Energy Sector: Smart Metering Adoption in Private Households., Proceedings of the 33rd International Conference on Information Systems (ICIS). 

Wunderlich, P., Veit, D. (2012). Green IS in the Energy Sector: Smart Metering Adoption in Private Households., Proceedings of the 20th European Conference on Information Systems (ICIS). 

Wunderlich, P., Saonee, S., & Veit, D. (2012). Adoption of Information Systems in the Electricity Sector: The Issue of Smart Metering., Proceedings of the 18th Americas Conference on Information Systems (AMCIS).