![[Translate to English:]](/fileadmin/_processed_/8/3/csm_Graf_Yvonne_2_6c9d442480.webp "[Translate to English:]")
Prof. Dr. Yvonne Graf
General Business Administration, in particular Digital Marketing
+49 7121 271 3044
yvonne.graf@reutlingen-university.de
Building 17, Room 115
General Business Administration, in particular Digital Marketing
by appointment
- Data Analytics
- Digital Marketing
- Business Research
- Business Simulation
- Digital Marketing
- Strategic Marketing
- (Service) Innovation Management
- Since 2023: Professor of General Business Administration, in particular Digital Marketing, at ESB Business School.
- 2022: University lecturer for Digital Marketing in Stuttgart
- 2019-2022: Management consultant at McKinsey, Munich & Stuttgart
- Doctorate (Dr. rer. pol.) at the University of Regensburg in Strategic Industrial Goods Marketing
- Magistra Artium at the Johannes Gutenberg University Mainz (Business Administration & Journalism)
