Forschungsprojekte

What it Takes to Become a Digital Product Company
FASY-Förderung der ESB Business School

Beteiligte:

  • Prof. Dr. Martin Mocker (ESB Business School, Reutlingen University)
  • Prof. Dr. Daniel Simonovich (Insead Business School)
  • Ainara Novales ( ESB Business School, Reutlingen University)
  • Prof. Dr. Eric van Heck (Rotterdam School of Management, Erasmus University) 

Klimafreundliches Pendeln

Untersuchung von Anreizen zu klimafreundlichem Pendelverkehr in der Grenzregion Deutschland-Schweiz 
Projektpartner: Hochschule Offenburg, Hochschule Nordwestschweiz, ABB, Hochrheinkommission
Förderung: InterReg

The Interplay of Personal Selling and Direct Marketing – An Empirical Study
Förderung: Innovationskreis Marketing e. V.

Beteiligte:

  • Prof. Dr. Oliver Götz (ESB Business School, Reutlingen University)
  • Prof. Dr. Ann-Kristin Hölter (HSBA Hamburg School of Business Administration)
  • Katharina Knoll (ESB Business School, Reutlingen University)

Culture of Innovation in Global Clusters

Beteiligte:

  • Prof. Dr. Christina Kühnl (ESB Business School, Reutlingen University)
  • Prof. Gerald J. Tellis, PhD (USC Marshall School of Business)

Digital Culture of Innovation
FASY-Förderung der ESB Business School

Beteiligte:

  • Prof. Dr. Christina Kühnl (ESB Business School, Reutlingen University)
  • Prof. Dr. Clemens van Dinther (ESB Business School, Reutlingen University)
  • Dr. Gerald Blessing ( ESB Business School, Reutlingen University)

Digital Transformation of the Marketing Organisation

Beteiligte:

  • Prof. Dr. Christina Kühnl (ESB Business School, Reutlingen University)
  • Prof. Dr. Christian Homburg (University of Mannheim)
  • Dominik Wielgos (University of Mannheim)

The Interplay of Personal Selling and Direct Marketing – An Empirical Study
Förderung: Innovationskreis Marketing e. V.

Beteiligte:

  • Prof. Dr. Oliver Götz (ESB Business School, Reutlingen University)
  • Prof. Dr. Ann-Kristin Hölter (HSBA Hamburg School of Business Administration
  • Katharina Knoll (ESB Business School, Reutlingen University)